In the year 2018, the number of people visiting Japan from overseas has exceeded 30 million, which is three times as larger than that of five years ago. The Japanese government has set a national goal to have 40 million visitors by 2020 and it seems achievable with the rate of increase we are seeing.
According to statistics, 75% of the people visiting Japan from overseas look forward to eating Japanese food. Also, 20% look forward to tasting sake. Considering that Japanese food is often paired with sake, we can say that most of the visitors to Japan are expecting to enjoy Japanese food and sake during their stay.